Our ambition at The Wholefood Store has always been to seek out the highest quality food from local and international sources. Our passion is food, and we feel most passionate about food that is simple and unadulterated. We steer away from artificial additives, sweeteners, colourings, preservatives and hydrogenated fat. We are committed to selling good food that is ethically sourced, natural, GM free, organic and fairtrade and providing a friendly, helpful and informative service to all our customers.